The Account-Based Marketing Playbook

The rising tide of Account-Based Marketing (ABM) has drawn much attention recently and, with it, much confusion about what ABM is and how to implement it. This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources.

In DiscoverOrg’s Account-Based Marketing eBook you’ll find:
  • Strategies for aligning sales & marketing
  • Tips on how to identify the accounts you want to target
  • Crafting relevant messaging – AT SCALE
  • How to engage accounts through multiple channels and what those channels are
  • How to measure results at the account level

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