Who Cares? The 5 Big Questions You Need to Ask Before Writing Your Best Ever Marketing Plan

So what are the 5 big questions that are going to transform your marketing thinking? Well, that’s easy – why? who? what? where? and when? But perhaps more telling is the question that’s not in the list – and that’s how? This eBook deals with those big motivating questions. When you have answers to the key questions, the "How?" answer becomes incredibly easy. If you don’t address the big ones up front, or you skim through them with no depth, you’ll find you have a time-consuming and potentially expensive uphill struggle on your hands.  You simply need to allocate time and devote some serious thinking and you will discover layers of vital information that will be the bedrock of your marketing for years to come. Take advantage of the information inside to ensure you’re achieving a powerful and dynamic marketing plan.  Request Free! Continue Reading →

The Account-Based Marketing Playbook

The rising tide of Account-Based Marketing (ABM) has drawn much attention recently and, with it, much confusion about what ABM is and how to implement it. This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources. In DiscoverOrg’s Account-Based Marketing eBook you’ll find:Strategies for aligning sales & marketingTips on how to identify the accounts you want to targetCrafting relevant messaging – AT SCALEHow to engage accounts through multiple channels and what those channels areHow to measure results at the account level Request Free! Continue Reading →

Content Marketing Platform Evaluator’s Guide

If you’re evaluating content marketing platforms, this eBook will help pair your needs with the right features. Find out how: Hundreds of pieces of content can be efficiently produced using an editorial calendar Critical gaps in your content strategy for personas and themes can be identified in under a minute Workflows can allow your team to do their job more effectively You can easily create a content strategy that perfectly aligns with your business and provides ROI Request Free! Continue Reading →

The Playbook for Account-Based Marketing (ABM)

The rising tide of account-based marketing (ABM) has drawn much attention recently and, with it, much confusion about what ABM is and how to implement it. This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources. In DiscoverOrg’s Account-Based Marketing eBook you’ll find: Strategies for aligning sales & marketing Tips on how to identify the accounts you want to target Crafting relevant messaging – AT SCALE How to engage accounts through multiple channels and what those channels are How to measure results at the account level Request Free! Continue Reading →