Content Marketing Platform Evaluator’s Guide

If you’re evaluating content marketing platforms, this eBook will help pair your needs with the right features. Find out how: Hundreds of pieces of content can be efficiently produced using an editorial calendar Critical gaps in your content strategy for personas and themes can be identified in under a minute Workflows can allow your team to do their job more effectively You can easily create a content strategy that perfectly aligns with your business and provides ROI Request Free! Continue Reading →

The Playbook for Account-Based Marketing (ABM)

The rising tide of account-based marketing (ABM) has drawn much attention recently and, with it, much confusion about what ABM is and how to implement it. This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources. In DiscoverOrg’s Account-Based Marketing eBook you’ll find: Strategies for aligning sales & marketing Tips on how to identify the accounts you want to target Crafting relevant messaging – AT SCALE How to engage accounts through multiple channels and what those channels are How to measure results at the account level Request Free! Continue Reading →

The Playbook for Account-Based Marketing (ABM)

The rising tide of account-based marketing (ABM) has drawn much attention recently and, with it, much confusion about what ABM is and how to implement it. This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources. In DiscoverOrg’s Account-Based Marketing eBook you’ll find: Strategies for aligning sales & marketing Tips on how to identify the accounts you want to target Crafting relevant messaging – AT SCALE How to engage accounts through multiple channels and what those channels are How to measure results at the account level Request Free! Continue Reading →

10 Useless Things To Cut From Your Digital Marketing Budget in 2017

The fast-paced world of digital marketing — with all its technological advancements and iterative improvements to our marketing processes — has theoretically made marketers’ lives easier. We have more options, tools, and resources to be better, faster, and stronger. But the flip side of the coin — and probably the more realistic manifestation of all these advancements — is that marketers are overwhelmed. What are the 20% of efforts driving 80% of returns? What "security blankets" are marketers needlessly clinging to?  What can you safely & simply eliminate from your budget? And where should you re-invest to move the needle? There’s no time like the present to take a look at your marketing activities and figure out what’s working, and what isn’t.  Download this ebook & discover what many marketers waste time & money on so you can eliminate it for good. Request Free! Continue Reading →