The Playbook for Account-Based Marketing (ABM)

The rising tide of account-based marketing (ABM) has drawn much attention recently and, with it, much confusion about what ABM is and how to implement it. This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources. In DiscoverOrg’s Account-Based Marketing eBook you’ll find: Strategies for aligning sales & marketing Tips on how to identify the accounts you want to target Crafting relevant messaging – AT SCALE How to engage accounts through multiple channels and what those channels are How to measure results at the account level Request Free! Continue Reading →

10 Useless Things To Cut From Your Digital Marketing Budget in 2017

The fast-paced world of digital marketing — with all its technological advancements and iterative improvements to our marketing processes — has theoretically made marketers’ lives easier. We have more options, tools, and resources to be better, faster, and stronger. But the flip side of the coin — and probably the more realistic manifestation of all these advancements — is that marketers are overwhelmed. What are the 20% of efforts driving 80% of returns? What "security blankets" are marketers needlessly clinging to?  What can you safely & simply eliminate from your budget? And where should you re-invest to move the needle? There’s no time like the present to take a look at your marketing activities and figure out what’s working, and what isn’t.  Download this ebook & discover what many marketers waste time & money on so you can eliminate it for good. Request Free! Continue Reading →

Tips, Tools, and Templates to Help You Build Your Content Marketing Strategy

Are you looking for help to develop your content marketing strategy? This eBook includes: The key factors for content marketing success The core components of a content marketing strategy  How to utilize content across the buyers journey  Companies doing it right Michael Brenner, who delivered this presentation at Content Marketing World, is offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand. Request Free! Continue Reading →