Everything You Ever Wanted to Know About Contextual Marketing

Like the majority of people, you’re used to ignoring banner ads, video ads, and sponsored search results with such precision that they’re practically invisible – and if you do it, you can bet your customers are doing it as well. But, it doesn’t have to be this way. If you want to engage customers, you have to become relevant to them. Stop marketing solely based on the brand message or product; take the individual’s context into perspective. Enter contextual marketing.Contextual marketing is all about creating content that’s both useful and engaging for customers in the moment. Download this eBook to learn all about contextual marketing, brands that do it right, and how your marketing can benefit from it as well. Request Free! Continue Reading →

Creating Your Mobile Marketing Strategy

This eBook is going to help you create your customer personas and customer journeys, define your goals for mobile marketing, and help you to view mobile marketing as an integral component of your comprehensive marketing strategy. Request Free! Continue Reading →

The 2015 Social Media Marketing Starter Kit

“The 2015 Social Media Marketing Starter Kit” includes the “Getting Started with Social Media” eBook plus 3 other resources to help you jump start your social media marketing strategy.Social media provides a new set of tools that businesses can use to connect with their customers and the general public. Social media tools can be used to get new customers, increase sales, and turn existing customers into your most powerful sales team. But social media is about more than just using these new tools. Social media requires a new way of thinking about your business and your customers.This kit will help answer questions like:Why should my business use social media?How is social media different from other ways that I talk with my customers?Should I learn social media myself, or should I hire someone to do it for my business?What do I talk about on social media?How can I build a successful social media program customized for my business challenges?Plus much more!The following kit contents will help you get started on your social media marketing strategy right away:Getting Started with Social MediaThe Advocate Marketing PlaybookThe 5 Principles of Engagement MarketingUnderstanding Social Media ROI Request Free! Continue Reading →

The Beginner’s Blueprint To Account-Based Marketing

So what exactly is account-based marketing? This eBook answers that question and also offers helpful insights on how to:Drive more revenue by aligning your sales and marketing teams around a common set of goalsCreate a customer experience that will turn your best customers into advocates and drive more accounts back to the top of your funnelExpand your reach to deliver your message to key decision-makers on their termsJumpstart your campaigns with innovative ideas that have been field tested by modern marketers just like youMeasure and Optimize Results to continually improve your campaigns and make you look like a marketing rockstar Request Free! Continue Reading →

Relying on Marketing Automation? You Need Marketing Data Management and Here’s Why.

Many B2B Marketers understand the importance of a marketing automation platform and the impact it has on demand generation. However, marketing automation is severed by data limitations, causing a major impact to demand generation results. In this eBook you’ll learn: The Impact of Raw, Untargeted Data Importance of Data Completeness Data-Driven Marketing Download it today and learn more at www.ReachForce.com. Request Free! Continue Reading →